#34 Jinro Is Back Soju (진로 이즈 백)

In a meeting room, early 2019, somewhere in Hitejinro HQ a decision was made that would completely change the face of almost every restaurant table in Korea as the idea of “Jinro Is Back” was birthed and a new bottle was about to hit the already saturated Soju scene. Korea has been adopting something of a return to retro designs of late and those marketing-savvy gents at Hitejinro were not to be left behind. “Jinro Is Back” saw a move away from the iconic green Soju bottle as the company returned to the 70’s with their blue bottle and brand logo of a toad. Continue reading #34 Jinro Is Back Soju (진로 이즈 백)

#7 Jeju Baengnokdam Ale (제주 백록담)

Named after Jeju’s famous Baengnokdam Lake which sits atop Hallasan Mountain, this ale is one of a few craft beers that have made their way Seoulside from Korea’s island paradise of late. Brewed by the Jeju Jungmun Brewery, Baengnokdam is a ‘Whitbeer’ style ale with a particularly fruity aftertaste which lingers almost as long as last night’s BBQ smoke. Continue reading #7 Jeju Baengnokdam Ale (제주 백록담)

#3 Halla-San Soju (한라산 소주)

First those pesky Jeju-ites pulled us close with their Samdasoo mineral water and then they won us over forever by using arguably Korea’s finest water in their own brand of Soju. Named after South Korea’s tallest peak, Halla-san Soju is the pinnacle of Korea’s Soju range and is possibly the only one that can rival Sake for ease of drinking and taste: let’s be honest few of us actually enjoy Korea’s number one liquor. Continue reading #3 Halla-San Soju (한라산 소주)