Produced by the Lotte Chilsung company, Cheoeum-cheoreom actually means “like the first time” in Korean which is ironic as pretty much anything you do after about the 2nd bottle will almost certainly be forgotten the next day. It’s actually made with alkali water which gives it a more distinctive taste than the other mainstream Sojus available, and has given lend to the advertising slogan ‘Happy Water’. As common on a Korean BBQ table as a red face, Cheoeun-cheoreom is an integral part of many a meal with some preferring to ‘take it down’ on it’s own and others masking its taste in a glass of beer (somek).
Continue reading #6 Cheoeum-Cheoreom Soju (처음처럼 소주)
Brewed in Pocheon, a small city located in the mountains of the North East of Gyeonggi-do this Dongdongju is probably not going to become famous over night despite it’s exuberant export to Seoul’s local supermarkets. It is marketed as a ‘sweet rice wine’ and it’s good to know that the Marketing team had tasted their product before coming up with a tagline as “sweet” was definitely the first word that crossed my mind, with bland and watery being close seconds! Continue reading #5 Pocheon Chapsal DongDongJu ( 포천 찹쌀 동동주)
Busan, Korea’s second largest city, is probably more well-known for it’s raw fish, baseball team and bustling film industry but it also provides a wide array of alcoholic beverages to quench the thirst after a long day on Haeundae Beach! It’s ‘generic’ makgeolli, Seang Tak, certainly beats it’s Seoul rival but then again most things would. Perfect after a long day ‘hiking’ the trails around Beomeosa Temple it certainly hits the spot, especially when accompanied with some pa-jeon (파전)!
For my video review click here
Continue reading #2 Busan Seangtak Makgeolli (생탁 막걸리)