Produced by the Lotte Chilsung company, Cheoeum-cheoreom actually means “like the first time” in Korean which is ironic as pretty much anything you do after about the 2nd bottle will almost certainly be forgotten the next day. It’s actually made with alkali water which gives it a more distinctive taste than the other mainstream Sojus available, and has given lend to the advertising slogan ‘Happy Water’. As common on a Korean BBQ table as a red face, Cheoeun-cheoreom is an integral part of many a meal with some preferring to ‘take it down’ on it’s own and others masking its taste in a glass of beer (somek).
