#34 Jinro Is Back Soju (진로 이즈 백)

In a meeting room, early 2019, somewhere in Hitejinro HQ a decision was made that would completely change the face of almost every restaurant table in Korea as the idea of “Jinro Is Back” was birthed and a new bottle was about to hit the already saturated Soju scene. Korea has been adopting something of a return to retro designs of late and those marketing-savvy gents at Hitejinro were not to be left behind. “Jinro Is Back” saw a move away from the iconic green Soju bottle as the company returned to the 70’s with their blue bottle and brand logo of a toad. Continue reading #34 Jinro Is Back Soju (진로 이즈 백)

#6 Cheoeum-Cheoreom Soju (처음처럼 소주)

Produced by the Lotte Chilsung company, Cheoeum-cheoreom actually means “like the first time” in Korean which is ironic as pretty much anything you do after about the 2nd bottle will almost certainly be forgotten the next day. It’s actually made with alkali water which gives it a more distinctive taste than the other mainstream Sojus available, and has given lend to the advertising slogan ‘Happy Water’. As common on a Korean BBQ table as a red face, Cheoeun-cheoreom is an integral part of many a meal with some preferring to ‘take it down’ on it’s own and others masking its taste in a glass of beer (somek).

Continue reading #6 Cheoeum-Cheoreom Soju (처음처럼 소주)

#3 Halla-San Soju (한라산 소주)

First those pesky Jeju-ites pulled us close with their Samdasoo mineral water and then they won us over forever by using arguably Korea’s finest water in their own brand of Soju. Named after South Korea’s tallest peak, Halla-san Soju is the pinnacle of Korea’s Soju range and is possibly the only one that can rival Sake for ease of drinking and taste: let’s be honest few of us actually enjoy Korea’s number one liquor. Continue reading #3 Halla-San Soju (한라산 소주)