“It’s beer Jim, but not as you know it!’ might very well have been the first words out Dr. McCoy’s mouth had the Enterprise ever managed to navigate it’s way to a Korean hof that sold the beer-flavored entity that is Filite . Designed, as I’m not sure it’s brewed, by those canny chaps at HiteJinro, Filite is marketed as a “Barley flavored drink” and that is probably the most accurate Marketing campaign since Dudley Moore declared Volvos as a being “Boxy, but good” in the movie Crazy People as it’s almost certainly not a beer
For some reason HiteJinro seem incredibly proud that Filite uses “100% Aroma Hops” (more common in IPAs), a claim made something like 8 times per can. These hops are used to create the “perfectly balanced barley flavour” which if truth be told borders on the non-existent. The rumours still abound that Filite was specifically created to allow HiteJinro to pay lower tax due it not actually being a beer, whether true or not they’ve definitely created a drink with such a lack of taste or body that it’s not likely to see many risk a night on the sofa after arguing with the wife for a 2nd six-pack of cans.
- Price : Less than 1700W in most marts
- “Barely flavored”
- Goes well with pretty much anything due to having zero taste
- Alcohol : 4.5%
Great post 😁
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